Enter The Coke Dragon
Custom-designed Coca Cola cans have hit Cracow's streets following a major poll on the city's website.
The winning design comes courtesy of local artist Sebastian Scigalski, who has drawn on the city's monstrous history for inspiration.
We're talking, of course, about the fiendish dragon that once terrorised the city (before he was overcome by a canny cobbler, David and Goliath style, plus stuffed sheep).
In Scigalski's lively design, the eye of the beast seems to burst through the can. Is he "eyeing us up" as a prospective lunch?
Over a million cans are destined to be emblazoned with the dragon motif, and sales will continue until stocks run out.